Marketing and Websites for Childcare and Early Learning Centres
Warm, informative websites, easy tour bookings and local visibility that help families choose your centre, together with recruitment campaigns to attract quality educators.
What childcare centres need from their marketing
Choosing childcare is one of the most important decisions a family makes. Parents want to understand your philosophy, programmes, daily routines, educators, fees, availability and how you keep children safe. Most want to visit before enrolling, so booking a tour should be easy.
Occupancy depends on a steady pipeline of enquiries, particularly ahead of new intakes. At the same time, many centres face educator shortages, so marketing often needs to support recruitment as well as enrolments.
Common challenges we solve
Hard-to-book tours
Families have to call during busy hours to arrange a visit.
Generic content
Websites that do not show what makes the centre different.
Seasonal occupancy gaps
Vacancies that open mid-year are hard to fill quickly.
Educator recruitment
Competing for qualified staff with nearby centres.
Services for childcare centres
Childcare website
Programme pages, philosophy, a day-in-the-life section, fees guidance and tour booking.
Learn moreLocal SEO
Google Business Profile optimisation and local search content.
Learn moreEnrolment campaigns
Targeted ads and landing pages for upcoming intakes.
Learn moreFamily information packs
Printed and digital welcome packs and prospectuses.
Learn moreRecruitment campaigns
Educator careers pages and job advertising.
Learn moreEnquiry automation
Tour confirmations, reminders and follow-ups through your CRM.
Learn morePractical campaign examples
Illustrative campaign concepts, not case studies. Every plan is tailored to your goals, location and budget.
Open day
An event page, a local letterbox flyer (Australia only), social posts and a registration form.
Kinder or preschool room intake
A focused campaign explaining your school-readiness programme.
Educator referral programme
A careers page and staff referral campaign.
Digital and physical opportunities
Website & digital technology opportunities
Online tour booking. Calendar booking with automatic confirmation and reminders.
Waitlist forms. Simple waitlist registration that collects only necessary details.
Parent communications. Newsletter templates and consent-based email.
Available worldwidePhysical marketing & printing opportunities
- Family welcome packs and prospectuses
- Centre signage and banners
- Open day flyers (Australia only)
- Educator uniforms
Physical services such as flyer distribution, door knocking and field marketing are available in Australia only. Printing and apparel are produced for Australian delivery.
Industry considerations & regulations
General information only, not legal or compliance advice. Requirements vary by country and change over time, so confirm details with the relevant regulator or your advisers.
Childcare Centres marketing FAQs
How can a childcare centre increase enrolments?
Can you use photos of the children at our centre?
Do you work with early learning providers outside Australia?
Services mentioned on this page
Grow your childcare centre with Fortlex Media
Tell us about your business, location and goals. We will reply with practical recommendations and a tailored quote.