Restaurant Website Design and Marketing
Websites that make booking a table effortless, menus that sell, and local search and social content that keep tables full on quieter nights as well as weekends.
What restaurants need from their marketing
Diners decide where to eat in a few taps. They look at photos, scan the menu, check prices and reviews, and want to book or order immediately. If your menu is a blurry PDF, your booking link is hard to find or your opening hours are wrong, they move on.
Restaurants also juggle several platforms: reservations, delivery apps, Google, Instagram and review sites. A good marketing setup keeps the information consistent everywhere and directs as many bookings and orders as possible through channels you control, which protects margin.
Common challenges we solve
Dependence on delivery apps
High commissions eat into margin when most online orders come through third-party apps.
Midweek gaps
Strong weekends but empty Tuesday and Wednesday nights.
PDF-only menus
Menus that are slow to load on phones and invisible to search engines.
Inconsistent information
Different hours or menus across Google, the website and booking platforms.
Services for restaurants
Restaurant website
Fast, image-led sites with HTML menus, reservations, private dining enquiries and gift vouchers.
Learn moreMenu design
Menus designed around how people read them, highlighting signature and high-margin dishes.
Learn moreOnline ordering integration
Direct ordering links or integrations that reduce reliance on commission-based apps.
Learn moreLocal SEO
Google Business Profile optimisation with menu, photos and booking links.
Learn moreSocial media management
Content that shows the food, the room and the people behind it.
Learn morePrint and uniforms
Menus, takeaway inserts, gift vouchers, aprons and branded staff tees.
Learn morePractical campaign examples
Illustrative campaign concepts, not case studies. Every plan is tailored to your goals, location and budget.
Midweek dining series
A recurring themed night promoted on social media, Google posts and an email list.
Private dining and functions
A functions page, a downloadable package and Google Ads targeting event searches.
Direct ordering switch
Takeaway menus with a QR code and an offer for ordering direct rather than through apps.
Digital and physical opportunities
Website & digital technology opportunities
Reservation integration. Booking widgets embedded so customers never leave your site.
Structured data. Restaurant and menu information marked up so search engines can understand it.
Review management. Monitoring and professional responses across key platforms.
Available worldwidePhysical marketing & printing opportunities
- Dine-in and takeaway menus
- Gift vouchers and loyalty cards
- Branded aprons and staff uniforms
- Window graphics and A-frames
- Takeaway menu letterbox drops (Australia only)
Physical services such as flyer distribution, door knocking and field marketing are available in Australia only. Printing and apparel are produced for Australian delivery.
Industry considerations & regulations
General information only, not legal or compliance advice. Requirements vary by country and change over time, so confirm details with the relevant regulator or your advisers.
Restaurants marketing FAQs
Should our menu be a PDF or a web page?
Can you reduce our reliance on delivery apps?
Do you help restaurants outside Australia?
Services mentioned on this page
Grow your restaurant with Fortlex Media
Tell us about your business, location and goals. We will reply with practical recommendations and a tailored quote.