Event merchandise can extend the life of an event well beyond the day, or end up in a bin before attendees reach the car park. The difference lies in choosing items with purpose.
Decide what the merchandise is for
- Identification: staff and volunteer shirts that make your team easy to find.
- Memory: items attendees keep and use, reminding them of your brand.
- Engagement: prizes or rewards that encourage people to visit a stand or complete an action.
- Revenue: merchandise sold at festivals, concerts or sporting events.
Choose items your audience will use
Think about who attends and what they need. Delegates at a conference value quality tote bags, notebooks or chargers. Fun-run participants want comfortable shirts. Family festival audiences appreciate drink bottles and hats.
Staff and volunteer apparel
Consistent, brightly branded shirts or polos help attendees find help and make your team look organised. Consider weather, comfort and the number of days each person will be working, which might mean more than one shirt per person.
Quantities and sizing
Order based on realistic attendance and distribution plans. For apparel, use a size breakdown from registrations where possible rather than guessing.
Timing
Merchandise often needs longer lead times than expected, especially imported or specialty items. Work backwards from your event date, allowing time for artwork approval, production and delivery, plus a buffer.
Design for longevity
Simple, attractive designs are more likely to be worn or used again. A tasteful logo often outlasts a crowded design with dates and sponsor lists.
Combine with other materials
Coordinate merchandise with banners, signage and printed programmes so your event looks consistent.
Measuring impact
Track stand visits, sign-ups, QR code scans or social posts featuring your merchandise.
See our promotional products and custom T-shirt printing services, or request a merchandise quote.
