Letterbox flyers can work very well for local businesses, but results depend on planning rather than volume. This guide explains how we plan flyer distribution campaigns in Australia. Physical distribution is an Australia-only service.
Start with the objective
Is the goal to announce a new business, generate bookings for a specific service, promote a time-limited offer or share community information? The objective shapes the design, the call to action and how success is measured.
Choose areas carefully
Good area selection considers:
- Service radius: areas you can serve profitably.
- Customer fit: housing types, household profiles and businesses that match your customers.
- Proximity to existing customers: nearby streets often respond better because neighbours already know your work.
- Competition: areas where your offer is distinctive.
Timing matters
Align drops with demand, such as before school terms for tutoring, before summer for pool and exterior cleaning, or a week before a restaurant launch. Avoid clashing with major public holidays when many households are away.
Frequency over one-off volume
A single large drop is often less effective than repeated drops to a focused area. Repetition builds recognition, especially for services people do not need every week.
Design for a quick glance
People decide within seconds whether a flyer is relevant. Effective flyers have:
- One clear headline about the customer’s benefit
- A specific offer or reason to act now
- Simple contact options, such as a phone number, website and QR code
- Strong branding and readable type
- A unique code or landing page to track responses
Choosing format and stock
DL and A5 are common for letterbox campaigns. Heavier stock feels more substantial but costs more. Double-sided printing allows a short message on the front and detail on the back.
Compliance and courtesy
- Respect "No Junk Mail" and "No Advertising Material" signs.
- Follow local council rules for public or hand-to-hand distribution.
- Ensure claims and offers are accurate under the Australian Consumer Law.
- Election material must carry correct authorisation details.
Measuring results
Track responses through unique phone numbers, codes, landing pages or simply asking new customers how they heard about you. Compare response by area to refine the next drop.
To plan a campaign, see our flyer distribution service or request flyer distribution pricing.
