The more clearly you describe your project, the more accurate and comparable your website quotes will be. You do not need a technical specification. A few pages of notes covering the points below are usually enough.
1. Your goals
What should the website achieve? More enquiries, online sales, recruitment, credibility with corporate buyers or fewer phone calls about basic questions? List your top two or three goals in order.
2. Your audience
Who are your best customers, where are they located, and what do they need to know before contacting you? If you serve several countries or very different customer types, say so.
3. A rough sitemap
List the pages you think you need. For example:
- Home
- About
- Services (and each individual service)
- Industries or locations, if relevant
- Projects or case studies
- Articles or resources
- Contact and quote request
4. Content status
Do you have text and professional photography ready, or will you need copywriting and photography support? Content is often the biggest factor in both cost and timeline.
5. Features and integrations
Note anything beyond standard pages: booking systems, online payments, quote calculators, CRM integration, member areas, multiple languages, product catalogues or job listings.
6. Examples you like and dislike
Share two or three websites you admire and explain why. Examples of what you do not want are just as useful.
7. Your existing website and accounts
If you have a current site, share the address and note who controls the domain, hosting, email and analytics. Existing URLs need to be mapped and redirected to protect rankings.
8. Budget range and timing
A budget range helps an agency recommend the right approach rather than guessing. Note any fixed deadlines, such as a launch event or campaign start.
9. Decision-makers
Who will approve designs and content? Projects move faster when approvals are clear.
When you are ready, our quote form walks you through these questions step by step.
